Learn How Consumers Choose Lawyers Online

Question 4: How many law firms do you believe you’d need to interview before deciding which one to hire?

 

According to the graph above, 84 percent of research participants stated they would like to speak with at least three law firms before determining which one to hire. People will undoubtedly compare your company to its competitors. Previous research has proven that your website’s style has a significant impact on how customers perceive your company. If a consumer sees one lawyer driving a Honda Accord and another driving a brand-new 7 Series BMW, which one do you think appears to be more successful? That’s correct, the BMW. The same idea applies to your website. More visually appealing websites offer visitors the impression that your legal practice is successful.

Aside from having a better website than your competitors, it would help to look at your intake procedure. For example, how quickly do you respond to people who submit a case evaluation request? How pleasant are the people who answer the phones at your company? When compared to other law firms, these details matter.

Question 5: At what age do you want the lawyer you hire to be?

While 42 percent of consumers do not consider the lawyer’s age they choose to be important, others do. A small percentage want a youthful lawyer since only 2% answered they wanted a lawyer between 25 and 34. On the opposite end of the scale, only a small minority of those polled want a lawyer above 55. What’s the key takeaway for me here? If you are a lawyer in these age ranges, make sure your website “hero” image (the main image at the top of a website) does not show a picture of simply yourself. Include other members of your team in your imagery to illustrate a range of ages on your team.

 

Question 6: How much do personal injury attorneys charge for their services?

It’s a little surprise that 65 percent of individuals don’t know how much personal injury lawyers charge. This question was accurately answered by just 35% of research participants. What’s the most important takeaway here? First, make sure your site visitors can see this posted on your site. “Call for a free consultation” is insufficient. Make it clear to individuals that there is no charge for your services unless you recover money on their behalf. It appears to be a simple concept, yet far too many law firm websites overlook it. Don’t make the same error as others have.

Question 7: How much time would you spend online studying before contacting a lawyer?

When it comes to deciding which law firm to contact, most people do not make snap selections. While 5% said 15 minutes or less (which is why click-to-call advertising on Google can still work in specific areas of law) and 17% said 1 hour or less, 78 percent indicated it would take more than a day to perform a study. This is an excellent recommendation for running retargeting advertisements because most visitors will leave your website without contacting you. It also implies that you should ensure that your website provides a positive user experience to those visitors. You don’t want users to avoid returning to your site because it takes too long to load or has other undesirable user experience characteristics. You may also be certain that people are looking for reviews of your legal business online, as evidenced by our next question.

Question 8: Would you look at the attorney’s web reviews before hiring them?

Some law firms are unconcerned about their online reviews. We know this from attempting to persuade our clients to put more effort into their internet reviews. If you’re one of those companies that says, “It doesn’t matter because I receive most of my business through recommendations,” you can be sure that if you don’t have fantastic internet reviews, you’re losing potential clients even if they’re suggested to you. Customers will research your company. At the very least, 98 percent of them will be.