Learn What Email Marketing Is

Email marketing is the use of email by businesses to promote their product or service. It is a sort of direct marketing in which the corporation engages with the consumer directly rather than through an intermediary.


Email may be used to nurture leads, convert prospects, and ensure existing customers have a positive experience. Here are some email marketing examples and different types of emails that you may know from your inbox.

Series of welcome emails: When a customer initially contacts a firm, they will usually send an automated sequence of emails outlining the organization and its product. A computer company, for example, that offers a free software trial will send instructional links to help the user get the most out of the item. In addition, they may send emails at the end of the trial to convert the person into a paid customer. These emails are highly personalized based on the user’s offer.

Email newsletters: These are general emails sent out regularly. They will usually include company updates and links to blog content or other information that the receiver might find interesting. 

Newsletters are a low-cost approach to staying in touch with many individuals. When a consumer responds with something in one of these emails, such as downloading an eBook, the company can move them to a more focused email sequence.


Email reminders: Companies send email reminders to clients who haven’t completed an activity they began. If a customer visits an eCommerce store but does not purchase, the store might send them an email asking them to finish the transaction.

Post-purchase emails, for example, are examples of transactional emails. When a customer makes a purchase, firms frequently send them a series of emails to learn more about the product. Post-purchase emails, for example, are critical for creating customer loyalty if your product is subscription-based since they improve the likelihood that the consumer will find value in the service and continue to pay. Post-purchase emails can also be used to upsell additional or new products and execute referral programs.

Nurture emails: Nurture emails deliver targeted content to prospects based on the problems they are attempting to solve. This could include hyperlinks to blog entries, whitepapers, or video tutorials. The goal of these emails is to supply the prospect with relevant information that will keep your company in the prospect’s mind and eventually convert the prospect into a new customer.

Cold emails: Companies will occasionally send cold emails to people they have never interacted with. These are usually the least effective kind of email marketing. They may, however, be effective in some sorts of B2B sales when highly targeted and sent from a personal account.

Email marketers can utilize promotional emails to notify existing or potential consumers about special offers, seasonal specials, or other sales promotions.

Why use email marketing?

Email marketing is valuable since it is low-cost and very effective. Here are a few of the advantages of email marketing.

Email marketing is inexpensive.

Other than the expense of software, email marketing is free because you own your contact list. This means that you can easily obtain a good return on your investment. For example, the Direct Marketing Association estimated the ROI of email marketing to be $42 for every dollar invested in its 2019 Marketing Email Tracker Report.