What are the different types of influencers, based on the following?
There is no industry-wide agreement on how to categorize influencers depending on size. Different influencer marketing platforms define influencer marketing differently.
However, one of the more valuable breakdowns comes from Iconosquare:
• Mega Influencers are influencers with more than one million followers and are most likely celebrity influencers.
• Macro Influencers have more than 100,000 followers but fewer than one million. These are more likely to be your most popular social media stars.
• Micro-Influencers have between 10,000 and 100,000 followers on social media.
• Nano Influencers have fewer than 10,000 followers.
How much does influencer marketing cost?
There is no simple solution to this issue; it all depends on what you’re looking for. As a general rule, utilizing the parameters above, a mega influencer’ can be pricey and beyond reach for all but the most prominent brands. Spreading your risk is recommended for brands, particularly those new to creating an influencer marketing campaign.
Consider collaborating with a mix of macro-influencers, micro-influencers, and nano-influencers in your industry. Historically, much influencer marketing activity was predicated on an actual agreed-upon cost. An influencer would recommend fees for collaboration, and the company would decide whether or not to work with them. It appears simple, but the brand bears a large portion of the risk.
As the influencer marketing sector evolves, there is a progressive increase in the number of influencers willing to do performance-based or hybrid arrangements, where just a portion of the pay is fixed. The remainder is contingent on meeting specified engagement or traffic goals.
How to find and work with influencers.
Finding the proper social media influencer for your marketing campaign can take a lot of time and effort.
There are numerous methods for researching prospective influencers.
• Look for hashtags relating to your industry to see who else is talking about it.
• Create Google alerts for keyword searches in your sector.
• Keep an eye out for blogs that may be of interest to your target audience. • If some of your competitors have hired influencers, have a look at them to see what kind of influencers would be a good fit to promote your goods.
•Use marketing tools like Followerwonk to find the social influencers with the most followers for specific themes and hashtags.
• To make the process easier, consider using an influencer marketing platform like GroupHigh or Tap Influence.
Once you’ve identified influencers with whom you want to collaborate, it’s time to start reaching out to them. It can be tempting to send a ‘cut and paste’ approach to your target influencers in order to save time, but this is unlikely to produce the desired outcomes.
People can detect a templated email. Take the time to learn about the influencer’s tone of voice, values, social platforms on which they are active, how they interact with their audience, and any instances of influencers you can find.
You will be more likely to get a positive response if you can demonstrate in your approach that you have done your research and clearly explain why you believe they are the perfect influencer for your influencer program.